Serving Who You Serve
by: Brian & Tina Merryman
“The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.” – Jay Baer
Business is a service; even when product-based. That warm and fuzzy value you earn as a company is fed by how well you “serve those you serve.”
Sounds redundant, eh?!
In any business, you provide something to or for someone.
Investing your focus and resources into what that customer needs is the “Miracle Grow” of your reputation and value.
In real estate, knowing the market must be a priority, but understanding what your buyer/seller actually “needs” is vital!
For example, when you buy houses “in any condition or situation”, you experience the rawness of people’s lives and most often their needs.
In business, we must always navigate solutions with our customers. In the world of real estate, sometimes our sellers are simply downsizing or relocating and we invest our time to help them facilitate the situation and make sure to expedite the closing.
Other times, the customer is crawling through the trenches of foreclosure, divorce, loss of a loved one while inheriting an estate, or repairs so extensive they keep them up at night.
Solving a problem for someone is just good business and it requires listening skills and empathy.
When you make a point to quite literally serve your customers, not only will your company’s reputation be one of great value; it will make your work purposeful. You know, warm and fuzzy.
Here’s to experiencing “all the feels” in your business.
In Entrepreneur Fellowship,
Brian & Tina Merryman